THE PRICING OF rights managed imagery is based upon how you want to USE the images.  An image used on the inside of a small brochure could be as little as £200, or even less.  Using an image for a major national ad campaign could be thousands of dollars, or even tens of thousands of dollars.

THE BROADER THE SCOPE OF THE USAGE, THE HIGHER THE FEE.

Once a fee has been determined for your usage, you may use the image ONLY as specified, and in no other way.   See Licensing information for details  This contrasts sharply with royalty free imagery which can be purchased at a set price for unlimited (sort of...) usage.

OBTAINING A PRICE for use of a rights managed image involves conveying to the photo agency exactly HOW you want to use the image-- and then agreeing between you on a price for that particular usage.   They will be assessing five factors as they determine a price for you.

THIS CAN BE A TRICKY PROCESS.  Don't forget, the photo agency negotiates these prices all day, every day.  You do it a few times a year, maybe.  This might even be the first time you've engaged in this process.

GOOD NEWS:  We've prepared a step-by-step tutorial for you that will take the mystery out of negotiating rights protected images prices, and will give you the edge every time.